Memorable natural experiences in an ancient land

We created text and animations to entice travellers, adventure sports nuts, naturalists and families to sample the best outdoor experiences SA has to offer.

Park Explorer web content links the emblematic landscapes of national parks with the existing 'Brilliant Blend' campaign of SA Tourism.

The new facilities, activities and attractions search creates opportunities for tourists, travellers and locals to explore the great outdoors as part of their SA itinerary.

We worked with national parks staff to find our top spots to go bushwalking, camping, four wheel driving, cycling, horse riding, surfing, swimming, boating, canoeing, fishing, diving, caving and abseiling.

Nature-lovers will find the best places to see our unique birdlife and flora. We also explore the oceans with opportunities to get up close to marine mammals and wildlife.

History-buffs are not forgotten. We showcase world class geology and fossils sites and find the best of Aboriginal and European heritage.

The content was written after collating material from a variety of sources including:

• Tourism brochures.
• Motoring guides.
• Local government and regional development websites.
• Museum displays.
• Club newsletters.
• Interviews with park staff.
• Existing DEH websites and publications.